Top 5 Fitness and Weight Loss Programs Apps in Australia: Q1 2023 Performance

The first quarter of 2023 saw significant activity in the fitness and weight loss programs category in Australia. Here’s an overview of the top 5 apps based on downloads, revenue, and active users, according to Sensor Tower.

BetterMe: Health Coaching from BetterMe Limited saw a steady revenue increase, peaking at approximately $15K in the week of January 30. Weekly downloads fluctuated, with a notable high of 18.5K in the first week of January, while weekly active users started strong at around 45.6K in early January but gradually decreased to approximately 21.2K by the end of March.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. demonstrated robust revenue, reaching around $152K in early February. Downloads were relatively stable, peaking at 12.2K in the first week of January. Active users peaked at approximately 420K in mid-January but saw a slight decline to 336K by the end of the quarter.

Strava: Run, Bike, Hike from Strava, Inc. showed a remarkable increase in revenue, reaching about $101K in the third week of March. Downloads remained consistent, with a high of 9.6K in the first week of January, while active users peaked at around 296K in early January and stabilized at approximately 256K by the end of March.

AllTrails: Hike, Bike & Run from AllTrails, Inc. experienced steady revenue, peaking at around $29K in the first week of January. Downloads were quite consistent, with a peak of 9.9K in early January. Active users showed a slight increase, reaching approximately 51.2K in mid-March.

PhysiApp from Physitrack PLC saw a consistent increase in downloads, peaking at about 8.3K in early March. Weekly active users also showed consistent growth, reaching around 41K by the end of March.

These insights, provided by Sensor Tower, highlight the dynamic nature of the fitness and weight loss app market in Australia for Q1 2023. For more detailed insights and data, visit Sensor Tower.